General
Are go.gmu.edu shortlinks case-sensitive?
No, go.gmu.edu shortlinks are not case-sensitive.
For example:
- go.gmu.edu/example
- go.gmu.edu/EXAMPLE
- go.gmu.edu/exAMPle
…would all direct users to the same target URL.
This differs from our previous Bit.ly system, where variations in case were treated as separate links. We’ve removed case-sensitivity to reduce confusion and make link management more consistent and accurate.
Is there an option to have a shortlink or QR code automatically expire after a certain date?
This feature is not currently available, but it is on our roadmap for future enhancements—we agree it
would be a valuable addition.
In the meantime, we recommend periodically reviewing your links and manually deleting any shortlinks that are no longer needed.
Approved Domains
Will more URLs be added to the approved domains list in the future?
Yes. The list of approved domains is flexible and can grow as needs evolve. All requests are reviewed to ensure alignment with use-cases and institutional guidelines.
How are new domains reviewed and approved?
Requests are reviewed collaboratively, typically involving the Office of University Branding (OUB) and
ITS.
How do I request adding a new domain?
Submit a request through the Web Services Shortlink and QR Code Request form:
https://gmu.teamdynamix.com/TDClient/33/Portal/Requests/ServiceOffering/97/Shortlink
-QR-Code-Requests/Request
Are external platforms or non-GMU domains eligible as approved domains?
Yes. External platforms (such as payment systems, survey tools, and other affiliated services) and non-GMU domains—including those supporting grant-funded or program-specific initiatives—may be eligible for inclusion.
Each request is reviewed individually to ensure alignment with institutional use cases and requirements. To request approval, submit the specific URLs through the Web Services form.
Google Analytics and Google Tag Manager (GTM)
Is there someone at ITS who can help with Google Analytics?
Yes. To request assistance, submit a Web Services support request:
https://gmu.teamdynamix.com/TDClient/33/Portal/Requests/ServiceOffering/96/Web-Services-Information-Help/Request
Will there be Google Analytics training available?
Yes. Due to strong interest, a training session is being planned. Details will be shared once a schedule is confirmed.
Are there guides available for campaign tracking and analytics setup?
Yes. Campaign tagging resources are available here:
https://masonanalytics.gmu.edu/resources/campaign-tagging/